In author queries, write to an audience of one.

“Write to an audience of one.”

That is excellent advice. I picked it up here:

4 Tips to help you write with clarity and substance. (by Gregory Ciotti, marketing at Help Scout)

It’s funny, but I think I write to myself. Or, at least, a caricature of myself. Perhaps picturing someone else as my audience will bring in some unexpected freshness. There is one pitfall I see here: What if writers only wrote to their colleagues? Actually, that seems to be the norm with academic writers, and academic writing can be fraught with extraneous verbiage. To quote the shared blog post:

“Nothing drags down writing more than spreading good ideas over too many words.” Continue reading →